Summer 2016 eGavel Pg8

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TIME IS MONEY – The MAA’s CPM program can save you both!
by Jack Guza, Executive Director, Community Papers of Michigan

JackGuza_webWith spring and your busy auction season upon us, Community Papers of Michigan (CPM) welcomes the opportunity to serve your advertising needs. We are pleased to announce that we just about doubled the amount donated to MAA in 2015 than we did in 2014, as a direct result of more MAA members purchasing our advertising packages. I believe we can far surpass the 2015 amount this year as we have added an additional package for MAA members.

We are pleased to continue to offer our Michigan MegaMarket Statewide Classified Network that features our advertisers’ messages in over 1.5 million copies of highly-read local newspapers and shopping guides delivered to homes across the state each week. We are continuing to provide a $20.00 discount off of the regular $249.00 per-ad, per-week pricing, and in addition, for every 25-word classified purchased, CPM donates $40.00 back to MAA to help fund their great work. ALSO, for every 3 ads you purchase in this network, you earn 1 FREE statewide classified ad! Keep in mind that these ads are best for large live and online auctions with specialty items or large equipment that buyers will travel across the state to take part in. In particular, firearms; antiques; collectibles; classic cars; farm equipment; coins; and other items that have a broad appeal, do well with these ads. You will want to feature a few key words and drive readers to your website for a complete listing of items, photos and details of the auction. It’s also important to note that if you were to take the time to contact each publication that features our statewide classified ads and place the same size ad in each publication, the retail value is over $1,200.00, not to mention the amount of time it would take and the added work and expense of multiple invoices you would encounter.

New this year, CPM has launched our Display 5 Buy + The State program. These deeply discounted advertising packages provide 5 display ads in 5 different publications plus 1 statewide classified ad for ONE LOW PRICE! You can choose from three different sizes of black & white display ads: eighth pg.; quarter pg. or half pg. packages and also receive one statewide classified ad. Once you choose your size, you then choose five of the seventy participating publications from our membership to feature your display ad in. You can also purchase any number of additional same sized display ads for a listed per-paper price. We have had a lot of positive comments about these packages and have already begun selling them. Due to the rock bottom pricing of these packages, CPM will donate $20.00 of each sold package to MAA.

Both of these pre-paid advertising options can help drive more people to your auctions this year. In addition, we take the hassle out of advertising by placing the orders for each publication; providing a proof to you and handling all individual billing to our members and provide you with one invoice with a line item description of what you purchased to present to your clients – It doesn’t get any easier than that!

Only Members of the Michigan Auctioneers Association qualify for these deep discounts. For more information, contact the MAA Office at 616-785-8288.