Auction Marketing Competition
The 2021 Marketing Competition was judged at the MAA Annual Conference, January 26-28, 2022 in Mt Pleasant, MI. Auctioneers from across the state were awarded for their outstanding accomplishments in marketing. The most prestigious of the awards went to the Auction Marketing Campaign of the Year category, won by The Super Auction; the Website & Social Media Categories were won by Miedema Asset Management Group.
Category 1, Section 1: One or Two Color Printed Materials
Antiques/Estate
David Helmer, Braun & Helmer Auction Service
Business & Industrial Assets
David Helmer, Braun & Helmer Auction Service
Agricultural/Construction Machinery
Leroy Yoder, Yoder Brothers Auctions
Category 1, Section 2: Multi Color Printed Materials
Antiques/Estates
Lavern Yutzy, Yutzy’s Auction
Business & Industrial Assets
Chuck Ranney – Miedema Asset Management Group
Agricultural Machinery
Jeremy Miedema, Miedema Asset Management Group
Construction Equipment
Kurt Mingerink, Miedema Asset Management Group
Specialty Auction – Multi Color
Chuck Ranney, Miedema Asset Management Group
Real Estate – Multi Color
Brian Braun, Braun & Helmer Auction Service
Category 3: Business Promotion
Business Stationary, Letterhead, Envelope, Card, Brochure, Promotional Item
Brian Braun, Braun & Helmer Auction Service
News Release
David Helmer, Braun & Helmer Auction Service
Company Image Wear
Noah Smith, Art Smith Auctioneers
Signage
Noah Smith, Art Smith Auctioneers
Customer Testimonial, Affiliated Membership/Service Recognition
Noah Smith, Art Smith Auctioneers
Auction Networking
Brian Braun, Braun & Helmer Auction Service
Category 5: Website/Social Media
Website
Sid Miedema, Miedema Asset Management Group
Social Media
Jeremey Miedema, Miedema Asset Management Group
Category 7: Photos
Photo from Behind the Auctioneer
Noah Smith, Art Smith Auctioneers
Auction Photo
Noah Smith, Art Smith Auctioneers
Side Show Photo
Brian Braun, Braun & Helmer Auction Service
Photo from Previous MAA Convention 2021
Mike Furlo, Furlo Auction Service
Photo of Staff
Lynnae Osborne, Midland Bid Junkies
Auction Location Photo
Chuck Ranney, Miedema Asset Management Group
Category 8: Auction Marketing Campaign of the Year
Auction Marketing Campaign of the Year
David Helmer, The Super Auction
Category 9: Vintage
Vintage Auction Flier
Brian Braun, Braun & Helmer Auction Service
Vintage Auction Photo
Brian Braun, Braun & Helmer Auction Service
Vintage Auction Item
Brian Braun, Braun & Helmer Auction Service
*Categories with no entries or disqualified entries are not listed.