Michael Grimm
Poor Jellyfish
Gasburg, Virginia
Michael Grimm is a creative strategic marketing professional and licensed Virginia auctioneer. He brings a deep understanding of data-driven strategies, market research, and audience insights. He has an impressive track record, nationally scaling a consumer-packaged goods company, executing a successful product launch for a NASCAR company, and pioneering a community platform for a B2B association.
Currently leading a business development and growth marketing agency, Poor Jellyfish, Michael assists people in starting and scaling businesses, website and online presence development, and strategic sales growth. Previously, he and his team have executed go-to-market strategies and marketing programs for clients large and small, showcasing versatility in marketing and business development. As a thought leader in business growth and development, Michael has been exploring the potential of artificial intelligence since 2019. He has been educating and guiding auction professionals on how to effectively integrate AI into their businesses to drive growth, improve efficiency, and enhance customer experiences. Michael’s insights have been shared on both local and national stages, demonstrating his commitment to helping auctioneers navigate the rapidly evolving technological landscape.
Educated at Virginia Commonwealth University and California State University of Fullerton, with multiple HubSpot and Digital Marketer certifications, and a member of the American Marketing Association, Michael works to stay current on information regarding AI, business development, and growth marketing. As the husband of the President of the Virginia Auction Association, Michael is actively involved in the auction community. He is also active in community leadership, serving on several boards and committees.
“AI for Auctioneers: Maximizing Profits and Efficiency in the Auction Industry”
Explore the practical applications of artificial intelligence (AI) in the auction industry. Learn how AI can be effectively integrated into your businesses to increase profitability, reduce stress, save time, streamline operations, and improve customer experiences. This presentation will draw upon insights and expertise gained from years of researching and implementing AI in business growth and development. We’ll cover practical, straightforward strategies and actionable steps to leverage the power of AI. Whether you’re new to AI or looking to expand your knowledge, this presentation will provide valuable insights and guidance for navigating the evolving technological landscape. Join us to learn how to harness the potential of AI for your auction business.
“Marketing Strategies for the Growth Focused Auction Professional”
Unlock practical marketing techniques tailored for auction professionals aiming to grow their businesses. Learn how to specifically leverage digital tools, focus on what actually delivers results, and effectively engage your target audience. This session offers actionable insights to grow your business through strategic marketing.