MAA 75th Anniversary Annual Conference

Scott Steffes, CAI, CES
President & CEO, Steffes Group, Inc.
Fargo, North Dakota

Scott is the President of Steffes Group, Inc and holds many titles, degrees, and awards. He is a past recipient of the International Auctioneer Championship (IAC), North Dakota Auctioneer Championship, and Minnesota Auctioneer Championship. He is a member of the National Auctioneers Association and has served on the NAA Foundation Board of Trustees. In 2025, Scott was inducted to the National Auction Association Hall of Fame. He has been a presenter for seminars at both the NAA and AMI (Auction Marketing Institute). He also maintains his real estate broker license in several states. Scott has been with Steffes since 1980 and enjoys road biking, running, flying, spending time with his grandchildren, and hanging out in Minnesota lake country.

Navigating Ag Equipment Sales in Today’s Market
In this seminar Scott will share valuable insights and first-hand experiences that will provide insight to the challenges and opportunities facing dealers, manufacturers, and producers in the current market environment. Technology is a leading factor in change, and he will highlight how these technological advancements can be integrated without sacrificing the foundational relationships that have long been the cornerstone of successful interactions with farmers and their families. Scott’s primary focus throughout his entire career has always been the importance of people. The relationships built with farmers and their families remain a top priority for Scott regardless of market trends, industry challenges or advancements in technology.