Auction Marketing Competition

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The 2023 Marketing Competition was judged at the MAA Annual Conference, January 2024 in Mt Pleasant, MI. Auctioneers from across the state were awarded for their outstanding accomplishments in marketing. The most prestigious of the awards went to the Auction Marketing Campaign of the Year category, won by The Super Auction; the Website & Social Media Categories were won by Miedema Asset Management Group.

Category 1, Section 1: One or Two Color Printed Materials

Antiques/Estate
David Helmer, The Super Auction

Business & Industrial Assets
Noah Smith, Art Smith Auctioneers

AgriculturalConstruction Machinery
Noah Smith, Art Smith Auctioneers

Real Estate
David Helmer, Braun & Helmer Auction Service

Category 1, Section 2:
Multi Color Printed Materials

Antiques/Estates
Justin Coughlin, Coughlin’s Auctions

Business & Industrial Assets
Kurt Mingerink, Miedema Asset Management Gp

Agricultural Machinery
Noah Smith, Art Smith Auctioneers

Construction Equipment
Neil Sheridan, Sheridan Realty & Auction Co

Specialty Auction – Multi Color
David Helmer, The Super Auction

Real Estate – Multi Color
Jordan Miedema, Miedema’s LASTBID Real Estate

Category 2: Media Coverage

Printed News Coverage:
David Helmer, Braun & Helmer Auction Service

Digital Promotion:
Justin Coughlin, Coughlin’s Auctions

Category 3: Business Promotion

Business Stationary, Letterhead, Envelope, Card, Brochure, Promotional Item
Jason Clark, Pioneer Auction Service

Company Image Wear
Chuck Ranney, Miedema Auctioneering Inc.

Company Vehicle/Trailer
Noah Smith, Art Smith Auctioneers

Signage
John Michael, Michael Auction & Realty Svc

Customer Testimonial, Affiliated Membership/Service Recognition
Kenny Lindsay, American Eagle Auction Co

Auction Networking
Brian Braun, Braun & Helmer Auction Service

Category 4: Website/Social Media

Website
Kurt Mingerink, Miedema Asset Management Gp

Social Media
Chuck Ranney, Miedema Asset Management Gp

Category 5: Photos

Photo from Behind the Auctioneer
Noah Smith, Art Smith Auctioneers

Auction Photo
Noah Smith, Art Smith Auctioneers

Side Show Photo
David Helmer, Braun & Helmer Auction Service

Photo from Previous MAA Convention 2022
David Helmer, Braun & Helmer Auction Service

Photo of Staff
Justin Coughlin, Coughlin’s Auctions

Auction Location Photo
David Helmer, The Super Auction

Category 6: Auction Marketing Campaign of the Year

Auction Marketing Campaign of the Year
David Helmer, Braun & Helmer Auction Service

Category 7: Vintage

Vintage Auction Flier
Kenny Lindsay, American Eagle Auction Co

Vintage Auction Photo
Noah Smith, Art Smith Auctioneers

Vintage Auction Item
Kenny Lindsay, American Eagle Auction Co

 

*Categories with no entries or disqualified entries are not listed.