John Schultz, AMM
National Auctioneers Association
Stewartville, Minnesota

As a 20-year auction veteran John has experienced firsthand the impact changing consumer trends have in the auction industry. John leverages this experience on a daily basis as the Chief Marketing and Technology Officer for Grafe Auction, a Minnesota based commercial and industrial auction company. In this role, he specializes in maximizing prices through the use of data-driven, predictive marketing campaigns that appeal to a wide range of consumers. In addition, John is one of the lead instructors for the National Auctioneers Association of the premier auction marketing designation Auction Marketing Management.

John’s service to the auction industry includes serving as the Minnesota State Auctioneers Association 60th President in 2009, and Charter President of the Minnesota State Auctioneers Foundation. He is also the 2009 recipient of Golden Gavel Award for outstanding service to the auction industry.

Advanced Auction Marketing Strategies
In this course attendees and John will examine marketing techniques including using affinity and intent audiences, reverse engineering customer lists, automated email marketing, conversion tracking, and more.

Marketing in a World without Social Media
This course examines a modern marketing world where social media doesn’t exist as a marketing channel. Attendees will leave this course with a full understanding of alternative marketing solutions to social media that are both cost effective and influenced by the data-driven world in which we operate.