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John Schultz, CAI, AMM<\/strong> A recognized leader at the intersection of auctioneering and innovation, John Schultz has dedicated over 25 years to advancing the profession. He currently serves as Chairman of the Board of the National Auction Association and as Partner and Chief Marketing & Technology Officer at Grafe Auction, a nationwide leader in commercial and industrial equipment auctions.<\/p>\n John\u2019s journey began in 1992 at his grandfather\u2019s estate auction\u2014a formative moment that sparked a lifelong commitment to the auction industry. Since then, he has helped lead Grafe Auction through a full digital transformation, now conducting more than 300 online auctions annually across the retail, hospitality, manufacturing, and healthcare sectors.<\/p>\n A firm believer in professional development and service to others, John is a lead instructor for the Auction Marketing Management (AMM) designation and a graduate of the Certified Auctioneers Institute (CAI). His contributions have been recognized with the Pat Massart Leadership Award, the NAA President\u2019s Award of Distinction, and the Golden Gavel Award from the Minnesota State Auctioneers Association. He previously served as the 76th President of the National Auction Association and the 60th President of the Minnesota State Auctioneers Association.<\/p>\n Based in Grand Meadow, Minnesota, with his wife Billie Jo and daughter Anna Claire, John is driven by a core mission: to empower others through leadership, education, and meaningful innovation.<\/p>\n AI Unveiled: Transforming the Auction Business<\/strong><\/em> \u00a0<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":" MAA 75th Anniversary Annual Conference John Schultz, CAI, AMM Chairman of the Board \u2013 National Auction Association Partner & Chief Marketing and Technology Officer \u2013 Grafe Auction Stewartville, Minnesota A […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/pages\/8250"}],"collection":[{"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/comments?post=8250"}],"version-history":[{"count":2,"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/pages\/8250\/revisions"}],"predecessor-version":[{"id":8281,"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/pages\/8250\/revisions\/8281"}],"wp:attachment":[{"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/media?parent=8250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nChairman of the Board \u2013 National Auction Association<\/em>
\nPartner & Chief Marketing and Technology Officer \u2013 Grafe Auction<\/em>
\nStewartville, Minnesota<\/p>\n
\nThis course is for auction professionals seeking to gain a competitive edge. This hands-on course is designed to save attendees 8-12 hours of weekly work by teaching them how to leverage six powerful AI platforms, including ChatGPT, Gemini, and Claude. Participants will learn to instantly generate compelling auction listings, analyze complex documents, conduct real-time market research, and build custom AI tools without any coding experience. This workshop provides a practical roadmap for integrating AI to streamline operations, enhance marketing efforts, and drive business growth.<\/p>\n