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1. Any current MAA member with a paid convention registration may enter.\u00a0 That members name must appear on each entry form or the entry will be disqualified.<\/div>\n

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2. All entries must be in promotion of auctions occurring between January 1 and December 31 of 2025, unless otherwise noted.\u00a0 Exception:\u00a0 This does not apply to the Vintage Auction Memorabilia Category; Photo entries are within the last two years.<\/div>\n

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3. Each individual entry must be accompanied by an official completed entry form and a $5.00 per item entry fee.\u00a0 Category 7, Vintage Auction Memorabilia, will have no entry fee. Only original work will be accepted \u2013 no photocopies.<\/div>\n

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4. MAA Members may submit up to three entries per Section in each Category.<\/div>\n

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5. All entries must be received on or before 11 AM, January 29, 2026. Entries must be entered in person at the convention.\u00a0 No mailed or emailed entries will be accepted, except for the website and social media categories, which must be submitted via email by January 16, 2026.<\/div>\n

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6. Failure to comply with any of the rules will cause the entry to be judged ineligible for the Marketing Contest.<\/div>\n

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7. Winners will be awarded at the Presidential Banquet, if appropriate entries are received.<\/div>\n

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8. Category 1 \u2013 Auction Printed Materials<\/div>\n

\u2022 All entries must display either the current MAA logo or include the statement that the Auctioneer is an MAA member.<\/div>\n

\u2022 In all Sections, color is defined by ink use, not paper.<\/div>\n

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9. Category 2 \u2013 Media Coverage and Digital Marketing<\/div>\n

\u2022 Section 1 is for printed news stories written and published by professional news services.<\/div>\n

\u2022 Sections 2 and 3 are for video projects either produced by auction companies internally or externally by professional production companies to promote either an auction or the auction company.<\/div>\n

\u2022 All digital recordings entries must be submitted on a thumb drive at the conference. Each entry must be submitted on its own thumb drive, one entry per thumb drive. The file should be clearly named so that the MAA can identify the entry. Each thumb drive will be clearly labeled with the member\u2019s name.<\/div>\n

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10. Category 3 \u2013 Business Promotion<\/div>\n

\u2022 Section 2 \u2013 News releases entered should be accompanied by any press clips or news coverage generated by them.<\/div>\n

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11. Category 4 \u2013 Website\/Social Media<\/div>\n

\u2022 All Website and Social Media entries must be received in the MAA Office by January 16, 2026 with the official entry form and required pdf for the social media category.<\/div>\n

The member Web Site will be judged on the layout, design, ease of navigation, completeness of information, etc. of the website.<\/div>\n

\u2022 Members may either submit printed views (.pdf format) of their website or judges will navigate to your actual website for judging.<\/div>\n

\u2022 All websites must display the current MAA logo.<\/div>\n

\u2022 All Social Media entries must be in PDF form and emailed to the MAA by January 16, 2026<\/div>\n

\u2022 Social Media will be judged on effective use and integration of social media, a provided narrative and the example provided.<\/div>\n

\u2022 Social Media Entries must include:<\/div>\n

\u2013 List of links to all social media outlets including company website<\/div>\n

\u2013 Narrative on company\u2019s strategy and use of social media<\/div>\n

\u2013 Example from the previous 12 months of social media interaction<\/div>\n

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12. Category 5 \u2013 Photo Entries<\/div>\n

\u2022 Photo entries must be clearly marked with Members name, address, date of auction and category entered.<\/div>\n

\u2022 Photos must be recent, within the last two years.<\/div>\n

\u2022 Photos will be judged on quality, content and how well they capture an auction.<\/div>\n

\u2022 Judges will choose photos that DO NOT have company names or logos first.\u00a0 They will choose \u201clogo photos\u201d only if they are superior to other photos by a wide margin.<\/div>\n

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13. Category 6 \u2013 Auction Marketing Campaign of the Year<\/div>\n

\u2022 Auction Marketing Campaign of the year entries may be judged on any of the following: Innovativeness and creativity, Crowd pleasing aspects, Revenue earned, Technological enhancements, Promotional elements, Auction attendance, Auction items sold, Satisfaction of client(s), Satisfaction of bidders, Atmosphere of event.<\/div>\n

\u2022 Presentation folders and all contents will be judged.<\/div>\n

\u2022 Items entered in this category may also be entered in other sections.<\/div>\n

\u2022 The Auction Marketing Campaign of the Year entry summaries may include any of the following:<\/div>\n

\u2013 Important information on why the auction was noteworthy<\/div>\n

\u2013 Marketing strategy and tactics<\/div>\n

\u2013 Goals for the Auction<\/div>\n

\u2013 Copies of press releases and news coverage about the auction<\/div>\n

\u2013 Copies of photographs, advertisements, and any promotional materials.<\/div>\n

\u2013 Innovative marketing or techniques employed.<\/div>\n

\u2013 Online marketing<\/div>\n

\u2013 Target Markets<\/div>\n

\u2013 Summary<\/div>\n

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14. Category 7 \u2013 Vintage Auction Memorabilia<\/div>\n

The Vintage Auction Memorabilia Categories will be judged onsite by popular vote of the membership and conference attendees<\/div>\n

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15. Winners will be awarded at the President\u2019s Banquet, if appropriate entries are received.\u00a0 Auction Marketing Campaign of the Year & Social Media Website will be kept SECRET until banquet.<\/div>\n

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16. Winning Entries will NOT be returned (except for Company Image Wear \/ promotional items) unless the request is made in writing along with the entry. A self-addressed, stamped envelope must be included.<\/div>\n

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17. Winner names will be published in the Gavel and placed on the MAA Website.<\/div>\n

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18. For Complete Rules & Procedures, go to the MAA Website at www.msaa.org.<\/div>\n<\/div>\n

Download the Competition Forms HERE<\/a>.<\/p>\n<\/div>\n

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