{"id":71,"date":"2016-05-11T18:14:38","date_gmt":"2016-05-11T18:14:38","guid":{"rendered":"http:\/\/msaa.org\/?page_id=71"},"modified":"2020-12-18T05:54:18","modified_gmt":"2020-12-18T05:54:18","slug":"annual-conference-2021-marketing-competition","status":"publish","type":"page","link":"https:\/\/msaa.org\/index.php\/annual-conference-2021-marketing-competition\/","title":{"rendered":"Annual Conference 2021 \u2013 Marketing Competition"},"content":{"rendered":"

MAA Virtual Conference 2021 \u2013 Marketing Competition<\/h1>\n
\n

 <\/p>\n

\u00a0<\/strong><\/p>\n

\"\"<\/p>\n

    \n
  1. Any current MAA member may enter. That members name must appear on each entry form or the entry will be disqualified. Because of COVID Restrictions, Convention registration is not required this year!<\/li>\n
  2. All entries must be in promotion of auctions occurring between January 1 and December 31 of 2020, unless otherwise noted. Exception: This does not apply to the Vintage Auction Memorabilia Category; Photo entries are within the last two years.<\/li>\n
  3. Each individual entry must be accompanied by an official completed entry form and a $10.00 per item entry fee. Category 6, New Company and Category 9, Vintage Auction Memorabilia, will have no entry fee. Only original work will be accepted \u2013 no photocopies.<\/li>\n
  4. MAA Members may submit up to three entries per Section in each Category.<\/li>\n
  5. All entries must be received in the MAA Office on or before January 15, 2021<\/strong><\/span>. Because of COVID-19 Restrictions, entries for this year\u2019s competition may only be entered via mail or email.<\/li>\n
  6. Failure to comply with any of the rules will cause the entry to be judged ineligible for the Marketing Contest.<\/li>\n
  7. Winners will be awarded during the awards presentation during the MAA Annual Conference – Virtual Edition, if appropriate entries are received.<\/li>\n
  8. Category 1 \u2013 Auction Printed Materials<\/strong>
    \n\u2022 All entries must display either the current MAA logo or include the statement that the Auctioneer is an MAA member.
    \n\u2022 In all Sections, color is defined by ink use, not paper.<\/li>\n
  9. Category 2 – Media Coverage and Digital Marketing<\/strong>
    \n\u2022 Section 1 is for printed news stories written and published by professional news services.
    \n\u2022 Section 2 is for professional news video or audio coverage produced and aired by professional news organizations.
    \n\u2022 Section 3 is for audio and\/or video projects produced by auction companies either internally or by professional production companies to promote either an auction or the auction company.
    \n\u2022 All audio and video recordings entries must be submitted digitally via thumb drive or electronically. The file should be clearly named so that the MAA can identify the entry. Each thumb drive will be clearly labeled with the member\u2019s name. Any entries sent electronically should contact the MAA to ensure they were received due to electronic size restrictions and spam restrictions.<\/li>\n
  10. Category 3 \u2013 Business Promotion<\/strong>
    \n\u2022 Section 2 – News releases entered should be accompanied by any press clips or news coverage generated by them
    \n\u2022 Section 3: Company Image Wear.
    \n(entry may be a photo of the company image wear)
    \n\u2022 Section 4: Company Vehicle\/Trailer
    \n(entry must be a photo of the vehicle\/trailer)<\/li>\n
  11. Category 4- Auction Presentations<\/strong>
    \n\u2022 All entries must display the current MAA logo or include the statement that the Auctioneer is an MAA member.
    \n\u2022 The presentation folder and all proposal contents will be judged in this category.<\/li>\n
  12. Category 5 \u2013 Website\/Social Media<\/strong>
    \n\u2022 All Website and Social Media entries must be received in the MAA Office by January 15, 2021<\/strong><\/span> with the official entry form and required pdf or printout for the social media category.
    \nThe member Web Site will be judged on the layout, design, ease of navigation, completeness of information, etc. of the website.
    \n\u2022 Members may either submit printed views (.pdf format) of their website or judges will navigate to your actual website for judging.
    \n\u2022 All websites must display the current MAA logo.
    \n\u2022 All Social Media entries must be in PDF form and emailed to the MAA by January 15, 2021<\/strong><\/span>.
    \n\u2022 Social Media will be judged on effective use and integration of social media, a provided narrative and the example provided.
    \n\u2022 Social Media Entries must include:
    \no List of links to all social media outlets including company website
    \no Narrative on company\u2019s strategy and use of Social Media
    \no Example from the previous 12 months of social media interaction<\/li>\n
  13. Category 6 – New Company<\/strong>
    \nThe Sections in Category 6 are restricted to New Members of the MAA 5 years or less\/or in business 5 years or less. All website and printed materials submitted for the Category 6 must be received in the MAA office by January 15, 2021<\/strong><\/span>. There will be no entry fees for the new company categories. There will be 1st & 2nd place awards presented in these categories, if appropriate entries are received.<\/li>\n
  14. Category 7 – Photo Entries<\/strong>
    \n\u2022 Photo entries must be clearly marked with Members name, address, date of auction and category entered.
    \n\u2022 Photos must be recent, within the last two years.
    \n\u2022 Photos will be judged on quality, content and how well they capture an auction.
    \n\u2022 Judges will choose photos that DO NOT have company names or logos first. They will choose \u201clogo photos\u201d only if they are superior to other photos by a wide margin.<\/li>\n
  15. Category 8 \u2013 Auction Marketing Campaign of the Year<\/strong>
    \n\u2022 Auction Marketing Campaign of the year entries may be judged on any of the following: Innovativeness and creativity, Crowd pleasing aspects, Revenue earned, Technological enhancements, Promotional elements, Auction attendance, Auction items sold, Satisfaction of client(s), Satisfaction of bidders, Atmosphere of event.
    \n\u2022 Presentation folders and all contents will be judged.
    \n\u2022 Items entered in this category may also be entered in other sections.
    \n\u2022 The Auction Marketing Campaign of the Year entry summaries may include any of the following:
    \no Important information on why the auction was noteworthy
    \no Marketing strategy and tactics
    \no Goals for the Auction
    \no Copies of press releases and news coverage about the auction
    \no Copies of photographs, advertisements, and any promotional materials.
    \no Innovative marketing or techniques employed.
    \no Online marketing
    \no Target Markets
    \no Summary<\/li>\n
  16. Winners will be awarded during the awards presentation during the MAA Annual Conference – Virtual Edition, if appropriate entries are received. Awards will be mailed after the conference to award winners.<\/li>\n
  17. Entries will NOT be returned unless the request is made in writing along with the entry. A self-addressed envelope with appropriate postage must be included.<\/li>\n
  18. Winner names will be published in the Gavel and placed on the MAA website.<\/li>\n
  19. For Complete Rules & Procedures, go to the MAA Website at www.msaa.org.<\/li>\n<\/ol>\n

    Download the Competition Forms HERE<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    MAA Virtual Conference 2021 \u2013 Marketing Competition   \u00a0 Any current MAA member may enter. That members name must appear on each entry form or the entry will be disqualified. […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-71","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/pages\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":13,"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/pages\/71\/revisions"}],"predecessor-version":[{"id":5716,"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/pages\/71\/revisions\/5716"}],"wp:attachment":[{"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/media?parent=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}