{"id":5250,"date":"2019-11-27T04:01:19","date_gmt":"2019-11-27T04:01:19","guid":{"rendered":"https:\/\/msaa.org\/?page_id=5250"},"modified":"2019-11-27T04:01:19","modified_gmt":"2019-11-27T04:01:19","slug":"annual-conference-2020-john-schultz","status":"publish","type":"page","link":"https:\/\/msaa.org\/index.php\/annual-conference-2020-john-schultz\/","title":{"rendered":"Annual Conference 2020 &#8211; John Schultz"},"content":{"rendered":"<p><strong>John Schultz, AMM<\/strong><br \/>\nNational Auctioneers Association<br \/>\nStewartville, Minnesota<\/p>\n<p><a href=\"https:\/\/msaa.org\/wp-content\/uploads\/2019\/11\/JohnSchultz-headshot.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5251\" src=\"https:\/\/msaa.org\/wp-content\/uploads\/2019\/11\/JohnSchultz-headshot-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/msaa.org\/wp-content\/uploads\/2019\/11\/JohnSchultz-headshot-300x300.jpg 300w, https:\/\/msaa.org\/wp-content\/uploads\/2019\/11\/JohnSchultz-headshot-150x150.jpg 150w, https:\/\/msaa.org\/wp-content\/uploads\/2019\/11\/JohnSchultz-headshot-768x768.jpg 768w, https:\/\/msaa.org\/wp-content\/uploads\/2019\/11\/JohnSchultz-headshot-1024x1024.jpg 1024w, https:\/\/msaa.org\/wp-content\/uploads\/2019\/11\/JohnSchultz-headshot-730x730.jpg 730w, https:\/\/msaa.org\/wp-content\/uploads\/2019\/11\/JohnSchultz-headshot.jpg 1365w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>As a 20-year auction veteran John has experienced firsthand the impact changing consumer trends have in the auction industry. John leverages this experience on a daily basis as the Chief Marketing and Technology Officer for Grafe Auction, a Minnesota based commercial and industrial auction company. In this role, he specializes in maximizing prices through the use of data-driven, predictive marketing campaigns that appeal to a wide range of consumers. In addition, John is one of the lead instructors for the National Auctioneers Association of the premier auction marketing designation Auction Marketing Management.<\/p>\n<p>John\u2019s service to the auction industry includes serving as the Minnesota State Auctioneers Association 60th President in 2009, and Charter President of the Minnesota State Auctioneers Foundation. He is also the 2009 recipient of Golden Gavel Award for outstanding service to the auction industry.<\/p>\n<p><strong>Advanced Auction Marketing Strategies <\/strong><br \/>\nIn this course attendees and John will examine marketing techniques including using affinity and intent audiences, reverse engineering customer lists, automated email marketing, conversion tracking, and more.<\/p>\n<p><strong>Marketing in a World without Social Media <\/strong><br \/>\nThis course examines a modern marketing world where social media doesn\u2019t exist as a marketing channel. Attendees will leave this course with a full understanding of alternative marketing solutions to social media that are both cost effective and influenced by the data-driven world in which we operate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Schultz, AMM National Auctioneers Association Stewartville, Minnesota As a 20-year auction veteran John has experienced firsthand the impact changing consumer trends have in the auction industry. John leverages this [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5250","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/pages\/5250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/comments?post=5250"}],"version-history":[{"count":1,"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/pages\/5250\/revisions"}],"predecessor-version":[{"id":5252,"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/pages\/5250\/revisions\/5252"}],"wp:attachment":[{"href":"https:\/\/msaa.org\/index.php\/wp-json\/wp\/v2\/media?parent=5250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}